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When it comes to businesses and organizations, “for-profit” and “non-profit” are often thought of as being on opposite sides of the table culturally and philosophically. But look closely at your community, and you will find the kind of partnerships formed between business and non-profits to have fun and make the world a better place.
Such is the case in Chicago, where New Belgium Brewing, a 100% employee-owned brewery, has joined forces with Chicago’s Active Transportation Alliance, a non-profit that has spent the last 30 years helping to develop and improve sustainable transportation options in the city.
Through their partnership with Active Trans, New Belgium will be participating in 2016 events such as Bike the Drive on May 29th and the Bike Commuter Challenge in June. Steve Navas, New Belgium’s Chicago Field Marketing Manager, sums up the synergy involved: “The partnership has made sense for a while, since our values sync so well, and we’re also sponsoring Chicago Bike Week. We look forward to continuing to make Chicagoland a great place for alternative transportation. We definitely love two wheels and helping Active Trans spread that love.”
New Belgium Brewing got its start during a bike ride through Belgium (the country). Two-wheeled transportation is a fundamental part of the company’s DNA. Their collaboration with Active Trans is what on Wall Street they would call a “natural fit.” Fortunately for the Chicago community, it’s also a pairing for a cause that makes life a little better for everyone.
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