Mike Scales writesArtist Spotlight: Why?

(Photo by Jacob Hand)

On their fourth official full-length effort, Eskimo Snow, Oakland’s beloved psychedelic folk-hoppers WHY? take a decidedly less hip-hop approach to their song-writing. Recorded during the 2007 sessions that birthed Alopecia, the band’s last, more robust and rap-inspired record, the 10-song set reveals a lighter and more spacious side of WHY? – songs that feel more like “song-songs” according to frontman Yoni Wolf.

“Eskimo Snow is intentionally what it is I suppose,” the singer/rapper cryptically states in a chat with CHIRP. “But [it’s] not like we said before we made it, ‘let’s make an album that is not rap’ or anything like that. It’s just what we happened to come up with.”

The more live and stripped-down feel on Eskimo Snow was no doubt made possible in part by session players Andrew Broder and Mark Erickson of the Minneapolis-based outfit Fog who rounded out the band to 5 members in the studio. The two longtime collaborators and friends of WHY? will also be joining them on the road this time around and the whole band is doing what they do to prepare the 40+ date trek which will include stops in Australia and New Zealand. “The Fog boys are most definitely in tow in a big way, they are sounding strong; sounding super!” Wolf enthuses. “Of course, we’ve rehearsed an awful lot for the tour. And between rehearsals Broder likes to jump rope, Josiah [Wolf, Yoni’s brother and drummer] likes to work on this house (today he was putting up insulation) and the rest of us…do other stuff I guess.”

“Other stuff” for Yoni meant recently lending his consuming and reviewing skills to TheYoundAndHungry.com with his version of a New York vegan restaurant review. “Though I was extremely busy, my friend Jena asked me to write that,” he admits. “She’s the kind of very attractive woman you find it hard to say no to. So, I did it and I’m glad I did! It was a lot of fun and I could see myself starting a whole new career. I am surely a big fan of food.”

In true WHY? fashion, cooking up another uniquely awesome record called for another batch of unique and awesome album art. To help him flesh-out the many ideas he had for the look of the album, Yoni enlisted the help of photographer Phoebe Streblow and layout artist Sam Flax Keener. The resulting image utilizes paint, photography and collage and vividly depicts a mummy figure with a bouquet of flowers for a head and an eerily lit purple wall for a backdrop. “It is my favorite WHY? cover so far,” Yoni says. “It took me a long long time (months) to come to this idea after having so many others, but I think things finally came together. I had a lot of help from my friends on it.”

As one of the founding members of the anticon collective, Yoni Wolf knows all too well the value of a supportive group of forward-thinking friends. Although some of the crew have branched out to other bands and labels, anticon remains thick as thieves and has injected some young blood (in the form of Serengeti & Polyphonic, Tobacco and Anathallo) to help keep the operation afloat. “I love all those guys,” he says of the label’s rookie acts. “They probably wouldn’t be a part of the label if I felt differently. We are doing quite a few shows with Chicago’s own Serengeti & Polyphonic [on this tour] and we’ve toured with Anathallo (also a Chicago band) and Tobacco in the near past. I’m very much looking forward to the future of anticon.”

Why? is playing tomorrow night (Oct. 5th) at the Bottom Lounge